Room & Lodging Pricing
How to figure out what each room should charge — by size, layout, privacy, bathroom, season, and above all by who's buying. Family reunions, ministry retreats, corporate offsites, wellness groups, and youth groups all pay differently for the same bed.
The four ways group lodging gets priced
Before any math: pick the pricing structure your market expects. The same property quotes per-person to a church, per-room to a reunion, and one buyout number to a yoga teacher — and wins all three.
Step twoSizing the price of a room
The method, in order. The headline: square footage doesn't set the price — square footage sets the bed count, and beds × privacy × bathroom set the price.
A worked example Illustrative
| Room type | Size | Sleeps | Bathroom | Pricing logic | Nightly range |
|---|
Market by market: who's buying the bed?
The same queen room is worth three different prices to three different buyers. Here's how each of your markets buys, what structure wins them, and where each one bites.
Room-Rate Calculator Illustrative
A transparent starting-point model — floor rate per bed by market, multiplied up the privacy, bathroom, and season ladders. Anchor the result against real local comparables before printing a rate sheet.